Gen Rubin

Grammy-Winning Songwriter & Producer

Gen is a rarity today -- a producer/songwriter who can jump from genre to genre with equal ability, as seen in his diverse body of work. However, he is not merely versatile. He commands respect with each of his forays into varying genres, be it Pop, R&B, Latin, Rock, Gospel, Dance, or Soundtrack work.

This respect and success is evidenced by his Grammy-nominated R&B song, "Don't Waste Your Time," by Mary J. Blige and Aretha Franklin, his work on contemporary gospel artist Phase II (also Grammy-nominated), his worldwide hit, "Aqui Estoy Yo," by Luis Fonsi, which won Gen a Latin Grammy for Song of the Year, the #1 pop hit, "Don't Say Goodbye," by Paulina Rubio, rap song, "Yummy," by Chelo featuring the legendary Too Short, and his dance success with Diana Ross. Gen's first foray into the Latin market with EMI Latin's DJ Kane garnered him a Grammy nomination for Producer of the Year.

Gen plays keyboards, guitars, bass, and does all his own programming and engineering. He is classically trained and has studied orchestration. His instrumental and scoring work has been used extensively in major motion pictures, TV shows and commercials.

Besides writing and producing, Gen also focuses on helping new artists. He has landed distribution and record deals with MCA Records, Yab Yum Records, Edmonds Records Group, J Records, Sony/BMG Records and Universal/Motown Records. His production company, Agenda Records, is a one-stop shop for artist development, songwriting, producing, recording, mixing, mastering and video production. After splitting his career between Los Angeles and New York, he is back in his hometown, Seattle, developing artists and composing works from his new studio.