Gen “Genzo” Rubin is a producer, songwriter, artist, engineer, animator, photographer & videographer who can jump from genre to genre with equal ability, as seen in his diverse body of work. However, he is not merely versatile. He commands respect with each of his forays into different musical genres, be it Pop, R&B, Latin, Rock, Gospel, Dance, or Soundtrack work. He has directed music videos that were in heavy rotation on MTV, and has shot single artwork for artists on major labels.
His accomplishments include the Grammy-nominated R&B song, "Don't Waste Your Time," by Mary J. Blige and Aretha Franklin, his work on contemporary gospel artist Phase II (also Grammy-nominated), the worldwide hit, "Aqui Estoy Yo," by Luis Fonsi, which won Genzo a Latin Grammy for Song of the Year, the #1 pop hit, "Don't Say Goodbye," by Paulina Rubio, rap song, "Yummy," by Chelo featuring the legendary Too $hort, and the dance chart topper “Until We Meet Again,” with Diana Ross. His first foray into the Latin market with EMI Latin's DJ Kane garnered him a Latin Grammy nomination for Producer of the Year.
Genzo plays keyboards, guitars, bass, and does all his own programming and engineering. He is classically trained and has studied orchestration. His instrumental and scoring work has been used extensively in major motion pictures, TV shows and commercials.
He has also landed distribution and record deals with MCA Records, Yab Yum Records, Edmonds Records Group, J Records, Sony/BMG Records, Universal/Motown Records, and Universal Japan Records. His company, Plan Zero Records, is a one-stop shop for artist development, including songwriting, production, recording, mixing, mastering and video production. After splitting his career between Los Angeles and New York, he is back in his hometown, Seattle, composing new works, developing artists and shooting and editing videos from his new studio. He is currently developing rock group MiSSMANAGED, wrote the original music and created the background projection sequences for the musical revue, We Move in Color, and is working on music for noted children’s brand, Cocomelon, in partnership with Sanrio (Hello Kitty).